
How would you target your potential customers? Let’s say you own a store that sells clothing, gear and accessories to golf enthusiasts. The “they know it, but no-one else does” test. This is always easiest to explain using an example.
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Next up I’ll explain how to pick the best and most relevant Facebook ad interests for your campaigns. I’ve showed you two methods to do Facebook interest research. How to pick the best Facebook ad interests? You've completed your research and found a list of Facebook interests to target. In the ‘ Detailed Targeting’ section of the ad set creation process, you can enter various Facebook ad targeting options, like: behaviors, demographics or interests. When you’re advertising on Facebook, you’re familiar with the Facebook Ads Manager interface. Learn how to use Facebook's Marketing API to find hidden interests that are not shown in Facebook Ads Manager or Facebook Audience Insights.
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